Yesterday, 735,000 Republicans in South Carolina and about 80,000 Democrats in Nevada1 headed to the polls and voted or caucused in the third day of voting in this year’s primary cycle. Here, we break down what exactly happened yesterday and what it means going forward.
South Carolina Republican Primary
Coming out of New Hampshire, Donald Trump had won big, John Kasich pulled out a surprising second place finish, Jeb Bush was riding high on beating Marco Rubio, who was suffering after an embarrassing debate performance, and Ted Cruz still confident after his win in Iowa. New Hampshire and Iowa had served to narrow the field a bit, forcing Mike Huckabee, Rick Santorum, Carly Fiorina and Chris Christie out. In South Carolina, Trump looked poised to pull off another large victory, leaving Cruz and Rubio vying for third and Bush just not wanting to finish too far behind them. Kasich had absolutely no expectations going in and Ben Carson is somehow still running. And, as expected, Donald Trump ended up the big winner of the night.
Trump won all of the delegates from yesterday’s contest, giving him a big lead heading into the Nevada Republican Caucuses and Super Tuesday. Rubio and Cruz ended up pretty much tied, but more importantly, Rubio showed that he has mostly recovered from his poor debate performance and is once again the conventional wisdom establishment-backed candidate. More unfortunately for Cruz, South Carolina is an example of why the delegate math is going to be challenging for him; Ted Cruz is expected to do best in many Southern states going forward, a large chunk of which are winner-take-all in each congressional district, meaning that a close second may not mean much in terms of actually winning him delegates.
But the biggest news coming out of South Carolina on the Republican side is that Jeb Bush has announced he is suspending his campaign. This is significant for two reasons. Although there are myriad think pieces dissecting why the Bush campaign failed, I will a chart which contains just one more reason.
This chart adds together all of the advertising minutes from Iowa, New Hampshire and South Carolina of TV ads from both the Bush campaign and Right To Rise, Bush’s primarily supporting SuperPAC. The biggest take away is that the campaign failed to really advertise until Bush had largely slipped in the polls and had little chance of recovery. It poured money into the first three states, but only right before they were to vote, meaning that they could only sway late-breaking voters. While there certainly are many late-breaking voters, they tend to vote strategically, meaning that if their primary focus is say, stopping Trump, they are more likely to vote for someone like Rubio than Bush. Bush’s advertising campaign simply came too late to substantially change public perception of him as a viable candidate.
Bush’s dropping out is significant for both electoral and monetary reasons. On the electoral side, it frees up the “establishment lane” of the GOP. With Bush and Christie now both out, more moderate, establishment-minded Republican voters really only have a choice between Kasich and Rubio. Taking a look at polling2, we can see specifically that this helps Rubio the most.
We can then take the 6.3% of support that Bush had in the latest HuffPost Pollster average and split it up to the different candidates.
Clearly, Rubio is the biggest beneficiary to Bush dropping out, but that 6.3% being split multiple ways means that it honestly does not have a huge difference on pure polling numbers.
The second effect of Bush dropping out, freeing up big donors, is much more significant. Although Bush never got very far off the ground enticing voters, he was very successful in enticing donors. However, with him out of the race, many of these donors will be able to move their money around freely. And the general thinking is that many will move their money over to Rubio who can then use it to execute the same kind of attack-ad heavy campaign that allowed Romney to knock out his rivals in 2012.
Ultimately, the general thinking is that Bush’s dropping out leaves more room for Rubio to win over establishment support and use that support to win the nomination. However, with Trump and Cruz still putting up strong performance, even if Cruz cannot win many winner-take-all states, it seems increasingly likely that this race will drag on well past Super Tuesday.
Nevada Democratic Caucuses
On the Democratic side, yesterday brought more of a return to status quo than any substantial change. Although Bernie Sanders did better than expected in Iowa against Hillary Clinton and followed it up with a demanding victory in New Hampshire, Hillary Clinton has steadily been a strong favorite to win the nomination. Going into Nevada, it seemed as if some nebulous “momentum” might be on the side of Sanders, although little was certain because of a dearth of polling in the state. However, Hillary Clinton pulled off a convincing win over Sanders.
Although her victory was not the 20+ point lead that was seen in the polling last fall, reflecting the overall growth of Sanders as a competitor to Clinton, it likely effectively stopped any momentum that Sanders had coming out of New Hampshire and Iowa. And heading into South Carolina, it will likely prevent the downward trend in Clinton’s polling there that she has experienced since December. Nevada also showed that Clinton’s lead among Latino voters is not as commanding as it was eight years ago3 and South Carolina will let us know if her lead over Sanders among Black voters is as strong as it is assumed to be.
All in all, the Nevada caucuses did very little to change the Democratic race drastically; rather, it restored it back to the conventional wisdom that Clinton will win the nomination. South Carolina will be another test of this hypothesis. If Clinton is able to come away there with a commanding lead, she will have the momentum, and demographics, behind her.
Footnotes [ + ]
|1.||↵||Because of the nature of the caucuses, it is almost impossible to know exactly how many people turned out.|
|2.||↵||It is worth mentioning that there is a high margin of error on this kind of a crosstab. Because Bush supporters make up such a small subset of those polled, breaking it down further to who their second choice is creates a high level of error. However, because Rubio’s lead among Bush supporters is so commanding, we feel confident that the general thrust of this poll result is correct.|
|3.||↵||Although it would is hard to argue that Sanders is definitively leading among Latinos, as the entrance poll in Nevada would suggest. For a more thorough discussion of why the entrance poll proves very little, check out .|